We all know what a perfect woman in the 1950s looked like: a hardworking wife who worked all day in the house, cooked delicious meals for her hardworking husband, took care of the kids and did it all with a smile. During that time, this image was often shown in ads. These ads inspired Eli Rezkallah, a photographer and video editor from Beirut, Lebanon. He made a series called "In A Parallel Universe," in which he switched the gender roles in the ads to make fun of how silly they were.
Rezkallah writes on his website, "At Thanksgiving, My uncles were talking about how cooking, taking care of the kitchen and doing "their womanly duties" are better jobs for women." "I know that all men are not like my uncles and think that way, but I was surprised to find out that some still do. So I imagined a parallel universe where the roles are switched, and men get a taste of their sexist poison."
Scroll down to see how funny these new versions of old ads are.
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